Zouzoukwa is a project at the intersection of art, design, culture and technology.
It started as a challenge on Instagram in 2018, where I posted a new emoji representing a cultural element of Africa every day. At the end of the challenge, I released an app to make the emojis usable as stickers on WhatsApp.
Every week, a new theme was explored (Food, Traditions, Objects, Places…) to show the diversity and wealth of African cultures, different from the negatively stereotyped Africa portrayed by the media.
The project was positively appreciated, and even attracted the attention of international press: The Guardian, The New York Times, CNN, BBC, El País, Le Monde.
After releasing the app, I realized that Zouzoukwa can expand far beyond the original scope of the project. Here's why:
• Most of the emojis I created represented West Africa
• My main source of information was the Internet, and social media was not the best way to learn cultural elements
• I was the only one in charge of representing cultures I didn’t belong to
Basically, I was the only one building a community project.
When I found out about Web3 and the new internet economy, I saw it as exactly what I needed to build the next steps of my project: a community-owned collaborative platform, backed by a social token.
The project is about promoting cultures. Cultures don't exist in a vacuum, they are related to people. Zouzoukwa should be built with the communities involved & people interested in culture, and all the value it creates should be returned to those people.
This is why I'm releasing all the original emojis I created as an NFT Collection on Rarible to fund the next steps of the project.
A custom token, Zouzoukwa (ZZK) was made to contain all the NFTs in the same "folder"
Every original emoji will be released as a 1/1 NFT
Every collector will be rewarded 10,000 $ZOU per ZZK collected
In addition to supporting me as an artist, you're investing in Zouzoukwa. Purchasing an emoji will help guide the direction of the project, and will help build the platform, promote the project, give back to the community by making social initiatives and so much more.
The Genesis NFT was minted on SuperRare and sold for 0.5Ξ. But the starting price of each emoji will be 0.365Ξ.
I hope Zouzoukwa will become an ecosystem built by the community. Here is how I see the future of Zouzoukwa:
• A collaborative platform to share emojis ideas and the cultural significance of these ideas;
• A dApp to reward the contributors with the project's token; and
• A DAO with the token holders to make decisions about the evolution of the project.
Nothing is set in stone — these are just some of the ideas I have — but I think the project can grow into something I haven’t thought of... and this is why I need your help & participation (:
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